Audience theory
Reception theory
Escapism
Parody
Uses and gratification
Moral panic
Two step flow
Barthes
Ideology
Demographics
Injecting information
Semiotics
Bulmer and Katz
Diversity
Physiographic
Behaviour
Summary - this will focus on the target audience and how the audience will respond to the text. The media text has no meanings until the audience has read or decoded the text. The audience are affected by the Hypodermic needle theory which explains how the mass audiences might react to the mass media, the media injects information from the text to the audiences which influences their behaviour, this can also include moral panics by parents as this is used to explain the certain groups in society that should not be exposed to certain media texts, parents fear that what their children are watching or reading will change their (sexual or violent) behaviour which they will act out.
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